‘App economy’ potential sizzles

Raymond Gonzalez, a Florida International University senior, is developing an iPhone application called Pet Finder that will allow users to browse the dogs and cats at the local animal shelter or request an animal for adoption. He is also part of a team creating mobile apps that track bank failures, issue alerts about earthquakes and organize homework assignments.

It’s a well-calculated effort to learn as much as he can about mobile technology as quickly as possible. “My goal is to make all these apps free and open source while using the knowledge gained to build my startup company after graduation,” said Gonzalez, who is majoring in information technology.

Whether he starts his own company or works for someone else, Gonzalez is preparing to be a player in a high-paying, sizzling new industry, one that might provide the United States with a big opportunity to increase its exports in coming years.

While the overall economy still lags, the “app economy” has created nearly 500,000 jobs in the United States since 2007, when there were none.

Companies even worry that the nation isn’t moving fast enough to produce new talent for thousands of unfilled jobs as consumers demand more and more gizmos and gadgets for their smartphones.

As a result, salaries are rising quickly: Mobile apps developers can expect pay increases of 9 percent next year, among the highest of any jobs, putting them in the range of $92,750 to $133,500 a year, according to a survey that the staffing and consulting firm Robert Half International released last month.

If the United States can maintain its dominance in the industry, many say the app economy could make a big dent in the country’s federal trade deficit. Last year, for example, more than 20 percent of the apps downloaded in China were made by U.S. developers.

“There is unprecedented opportunity for America to capitalize on exploding international markets,” Peter Farago, the vice president of marketing for Flurry, a high-tech startup in San Francisco, testified in September before the House Subcommittee on Commerce, Manufacturing and Trade.

Farago said his company had more than 100 employees and 50 open positions and that “we literally cannot find the talent we need fast enough.” He told members of the subcommittee that the app economy would become increasingly international and that the United States should do more to improve education and retraining programs and to make it easier for companies to bring and keep more talent from foreign countries.

“We’re in a human capital crunch,” added Rey Ramsey, the president and chief executive officer of TechNet, a network of technology executives that promotes the industry.

According to a TechNet study released earlier this year, the 466,000 mobile-tech jobs created since the iPhone was introduced include programmers, designers, marketers, managers and support staff for Apple, Android, Facebook and other platforms. California is by far the most dominant player in the industry, accounting for nearly one of every four jobs. New York ranks second, followed by Washington state, Texas, New Jersey, Illinois, Massachusetts, Georgia, Virginia and Florida.

Among metropolitan regions, New York ranked first, followed by San Francisco-Oakland-Fremont, San Jose-Sunnyvale-Santa Clara and Seattle-Tacoma-Bellevue. Miami-Fort Lauderdale ranked 19th.

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Shoppers flood South Florida stores on Thanksgiving for Black Friday deals

GeGe Williams joined 18 family members Thursday for a sprawling Thanksgiving feast of turkey, collard greens, macaroni and cheese, seafood rice, stuffing and banana pudding.

They had to eat quickly. It was 11 a.m., and they wanted to get in line to shop.

“Half of us went to Walmart and half of us came here,” Williams, a fast-food cashier from Miami, said shortly before 6 p.m. from a bench outside the Best Buy at the Dadeland Station Mall.

Williams joined tens of thousands of South Florida residents in condensing or abandoning their Thanksgiving routines Thursday to snag bargains reserved for the earliest of holiday shoppers.

At a Doral Toys R Us, more than 300 people waited in line for an 8 p.m. opening, the earliest yet for a store that four years ago kept closed through Thanksgiving. But with more retailers seeing midnight openings on Friday too long a wait for holiday sales, Toys R Us opted to move its "door buster" frenzy into Thanksgiving evening.

The earlier opening brought Rebecca Sucarino to Toys R Us at 10 a.m. to claim the first spot in line. The insurance specialist was joined by her husband and friends, while her three children ate Thanksgiving with Sucarino’s mother.

This is Sucarino’s third year at the front of the line on Thanksgiving at the same Toys R Us. She’s on the hunt for baby clothes and a $100 trampoline selling for $50.

She said she’s happy to be able to afford a big Christmas haul for her three kids (ages 11, 3 and six months) but does regret having to stake out a store on Thanksgiving.

“This is my son’s first Thanksgiving. It bothers me a lot,” she said. “But it feels good to get the kids a lot of toys and not spend as much.”

While the Toys R Us line grew throughout the evening, the second group of shoppers didn’t show up until around 5 p.m.

Such was the luck of Thanksgiving Day shopping, with some die-hards realizing they had arrived hours or even days earlier than they needed to.

At a Doral Best Buy, Valentina Sierra stood by a tent she and a fellow Starbucks worker pitched there on Monday. When did the people that snagged Spot No. 2 arrive? Wednesday, Sierra said, rolling her eyes.

She planned on buying a $499 40-inch Toshiba television on sale for $179 as a gift for her parents. About 40 spots down a line topping 200 around 7 pm, Florida International University student Jason Kalil wanted the same item. He wasn’t hopeful and blamed local police.

Kalil explained he arrived around midnight and placed his tent near Sierra’s. While charging a phone Thursday morning, Kalil saw someone had inserted their tent, claiming improper dibs on Kalil’s part. A scuffle ensued, the police summoned.

“They ordered me to the back of the line,” Kalil said.

Nationwide, a similar shopping story unfolded as shoppers put down the turkey to take advantage of Thanksgiving deals.

Stores typically open in the wee hours of the morning on the day after Thanksgiving that’s named Black Friday because that’s when stores traditionally turn a profit for the year. But Black Friday openings have crept earlier and earlier over the past few years. Now, stores are opening their doors on Thanksgiving evening, hoping Americans will be willing to shop soon after they finish their pumpkin pie.

Retailers are hoping that the Thanksgiving openings will draw shoppers who prefer to head to stores after their turkey dinner rather than braving the crowds early the next morning. Overall, about 17 percent of shoppers plan to take advantage of Thanksgiving hours, according to an International Council of Shopping Centers-Goldman Sachs survey of 1,000 consumers.

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Amazon Kindle Fire HD 8.9 is Good, But No iPad Killer [REVIEW]

Unboxing the Kindle Fire HD 8.9

Click here to view this gallery.

[More from Mashable: Apple Now Owns the iMessage Name]

Amazon expands its tablet sights with the bigger, more powerful Kindle Fire HD 8.9. Can it compete against Apple‘s iPad?

If there’s one company that deserves credit for reigniting the iPad competitor market, it’s Amazon. Despite some bugs and an overall blah design, its 7-inch Kindle Fire was the first Android tablet that made sense to consumers who gobbled it up to help the Fire grab 50% of the Android tablet market in just 6 months.

[More from Mashable: 9 Black Friday Deals For iPhone Owners]

That tablet essentially opened the flood gates for a new set of ever-more-powerful 7-inchers from, notably, Barnes & Noble and Google. All three companies have already updated their 7-inch offerings to more powerful components and higher-resolutions screens. They’re all still running Android, though Amazon and Barnes & Noble choose to hide the Google OS behind smarter and much more consumer-friendly interfaces.

All this led Apple to finally enter the mid-sized tablet space with the iPad Mini. It’s easily the best-looking tablet of the bunch, but also $ 120 more expensive than its nearest competitor.

The more interesting development, though, is Amazon‘s (and Barnes & Noble‘s) decision to go toe-to-toe with Apple’s full-size iPad and launch the Amazon Kindle Fire HD 8.9 (in 4G LTE and WiFi-only). The move is akin to a middle weight boxer putting on the pounds to take on the Heavyweight world champion. Amazon’s Kindle Fire HD is slightly smaller (the iPad is 9.7-inches), lighter (567g vs. 625g), cheaper ($ 369 for 32 GB model vs. $ 599 for the iPad 4th Gen — Amazon subsidizes with sleep-state ads, that I do not mind) and overall somewhat less powerful. In order to win the battle, the 8.9-inch Kindle Fire HD better be pretty nimble on its feet, while able to throw that all important knockout punch.

Short version of this story: the Kindle Fire HD 8.9 does some serious damage, but the iPad 4th Gen gets the decision and retains the tablet leader title.

The Kindle Fire HD 8.9 is by no means a failure. In many ways, it’s as good as the smaller Kindle Fire HD, but throughout my tests I noticed odd bugs and glitches (which should all be fixable by software) and a somewhat disturbing lack of power that’s especially obvious when you put the Fire HD 8.9 next to the iPad 4th Gen

What It Is

If you’ve never seen an iPad and someone handed you the Kindle Fire HD .9, you’d likely say its jet-black, soft-to-the-touch plastic body felt good in your hands and was more than effective at all the core tasks (reading, game playing, e-mail, web browsing).

Design-wise, the 8.9 device looks exactly like the 7-inch model, complete with the too-hard to find volume and power buttons. There are no other physical buttons on this device, but Amazon chooses to hide the few it has by making them the exact same color as the chassis and flush with the body. Every time I use the tablet I do the “where’s the damn button” dance, rotating the Kindle Fire HD round and round until I feel the buttons (since I can barely see them).

I have applauded Barnes & Noble for putting the physical “N” home button right on the face of their Nook HD. Bravo for having the guts to do this. Amazon apparently looks at Apple’s iPad home button and thinks to have anything similar would be seen as “copying” the Cupertino hardware giant, when instead they should realize that it works, consumers like it and tablets without it are at a distinct disadvantage.

Amazon’s interface has you make do with a virtual, slide-out home button that is always available. Problem is, I found times when it wasn’t available. When I played Spider-Man and Asphalt 7, the tiny little left-had bar would disappear and I couldn’t exit the game unless I hit the sleep/power button.

The rest of the Kindle Fire HD 8.9′s body is solid and unremarkable (if you read my Kindle fire HD 7 review, then you know exactly what to expect.). Like the iPad 4th Gen, the Kindle Fire HD 8.9 has a front-facing 720p-capable camera. It’s useful for capturing video, snapping 1 Megapixel images and, probably most important, Skype video chats. Skype has built a fairly sharp-looing Kindle Fire app, though the design doesn’t fully fit the larger 8.9-inch screen. Skype just updated its Android app for better tablet viewing and hopefully, we’ll see this update hit the Kindle Fire HD 8.9 as well.

The iPad also has an HD rear-facing camera. The Kindle fire HD 8.9 does not (Barnes & Noble leave out cameras altogether)

Not Packing a Punch

As a large-screen high-resolution tablet (though iPad’s 2048×1536 retina display beats it), the Kindle Fire HD 8.9 offers plenty of attractive screen real estate for web browsing, book and magazine reading and games. But the results can be mixed. Silk, Amazon‘s custom web browser, was occasionally less than responsive and games, though, they ran well, never looked half as good as they do on the considerably more expensive iPad 4.

Granted, you can’t always find the same high-quality immersive action games on both Android and iOS, but Asphalt 7 Heat is a notable exception and it throws the performance differences between the two tablets into stark contrast. Game play is equally responsive on both platforms: the Kindle Fire HD 8.9’s accelerometer reads my moves just as well as the iPad.

The graphics on the Kindle Fire HD, however, are reduced to blobs and blocks (palm trees without distinct leaves, buildings without discernible windows) . The iPad’s quad-core graphics simply overmatch the Kindle Fire. I have never, for example, seen an iPad draw the game as I was playing, as I did when I tried out The Amazing Spider-Man.

Additionally, I experienced more than my share of crashes with games and even magazine apps like Vanity Fair.

The Good

Not everyone, however, will compare the Kindle Fire HD 8.9 to the iPad. Some will see the $ 299 entry-level price point (for the 16 GB model) and appreciate the power, flexibility and utility of this device. Like all Fire’s before it, the Kindle Fire HD 8.9 makes it easy to consume mass quantities of content. Nearly every menu option: Games, Apps, Books, Music, Videos, Newsstand, puts you just one click away from shopping for fresh content. If you have an Amazon account (and who doesn’t) your desired book, music or movie is just a click away. Plus, you can still easily store any of it locally, and worry about running out of storage space, or in the cloud, and never worry about space or accessibility—you can get to that purchased Kindle content from any Kindle app or registered Amazon device.

Watching movies on the tablet is a pleasure. I streamed a couple through Amazon Prime; they looked good on the 1920 x 1200 screen and the Dolby Stereo speakers produced sharp, loud, almost room-filling sound—an impressive feat not even the iPad can match.

The Kindle Fire HD 8.9 also includes a mini-HDMI-out port, which prompted me to connect the tablet to my 47-inch LED HDTV so we could watch Disney’s Brave. Yes, I had to get up and tap on the Kindle screen each time I wanted to pause and restart the move, but otherwise, I was pretty impressed with how the Kindle handled the task.

Obviously I yearn for an Apple Airplay-like feature on Android tablets (rumor has it one is coming), but this is the next, best thing.

There isn’t a lot to say about the Kindle Fire HD 8.9-inch interface that I did not say in the Kindle Fire HD 7 review. I will note, however, that the increased real estate makes the trademark task carousel seem almost too big. Icons for everything from your recently played Spider-Man game to magazine apps, books and Web sites all sit side-by-side-by side. Some, like book covers, look gorgeous.

Others like a broken web-page link look stupid. Worse yet, none of them have labels, which can occasionally make it hard to identify which app or task you’re looking at. I’m just not sure this interface metaphor is sustainable.

Personally I prefer either the clean consistent look of iOS, or the uber-user friendly, family-oriented Nook HD profile-based one. Amazon may want to take a hard look at those and start over.

Staying Connected

The Kindle Fire HD 8.9 is also Amazon’s first cellular-based tablet. That fact puts it even more squarely in competition with the iPad (which obviously has always had 3G models and now offers blazing fast 4G LTE ones as well on all major carriers).

Amazon’s mobile broadband plans are a little more conservative, with just the AT&T 4G LTE option (the 32 GB 4G model that I tested lists for $ 499, which is still $ 224 less than a comparable iPad 4th Gen).

In my experience, the connectivity is superfast and fairly ubiquitous. Amazon‘s $ 49 (a year) flat fee plan is attractive, but with a cap of 250MB per month of data, it’s unlikely it will satisfy the most data-hungry users. If you do need more data, users can also get 3GB and 5GB data plans directly from AT&T on the device.

At press time, Amazon had not enabled streaming video over LTE. Having it sounds nice, but even with the most generous data plans, streaming video would eat it up faster than you can say, “I’m streaming Back to the Future in HD over 4G LTE on my Kindle fire HD!”

The reality for most users is that WiFi is plentiful and you’ll be hard pressed to find a spot where you can’t connect for free or a small one-off fee. It’s the reason Barnes & Noble’s line of HD Nooks do not include a cellular option.

Review continues after FreeTime Gallery

FreeTime

Kindle HD FreeTime Start

Click here to view this gallery.

Perhaps the best new addition to the Kindle Fire family is not a piece of hardware or new component, but the new FreeTime app. Amazon put a lot of loving care into this parental control interface, but almost mucks the whole thing up by hiding the tool under an app that you have to scroll down to (or search) to find. By contrast profiles and age and content controls are baked into the Barnes & Noble Nook HD in a way that makes them impossible to ignore.

Even so, once you do access FreeTime, I think you’ll be pleased with the level of control it gives you. I added test profiles for my two children and then hand-picked every app and piece of content they could access. I was also able to block broadband mobile and even set time limits for access to content and overall screen viewing time (on a per profile basis). The set-up is a bit wonky and it bizarrely switches between landscape and profile screens, but I still applaud the effort. It would make sense for Amazon to move FreeTime into a device set-up screen. If the user has no additional family members or kids using the device, they can easily skip it.

To Buy or Not to Buy

Amazon’s expansive content and shopping ecosystem has always been a strong draw and it’s just as good in this large screen tablet as it was in the very first Kindle Fire. Still, you have to compare it with the equally strong iOS ecosystem, which is no slouch in the content shopping department. Apple doesn’t connect you as seamlessly to physical products, but there’s nothing difficult about shopping on Amazon.com via your iPad. It’s also notable that tablet competitor Barnes & Noble has added movie and TV viewing, rental and purchase.

Ultimately, all of these tablets are offering more and more of the same content options, apps, and features. The decision will likely come down to price, app selection, interface and overall ease of use. The Amazon Kindle fire HD 8.9 scores well on all of these, but does not always lead.

For the price, it’s a great value, but I want Amazon to focus on hardware and interface design for the next big update. Then, they may get my full endorsement.

This story originally published on Mashable here.

Gadgets News Headlines – Yahoo! News

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Gabriel Aubry and Olivier Martinez Involved in Brawl

Halle Berry's ex-boyfriend Gabriel Aubry and her fiancé Olivier Martinez were involved in a Thanksgiving altercation that turned physical, with Aubry having to be transported by ambulance to the hospital due to injuries, ET confirms.

Cops responded to a 9-1-1 call at 10 a.m. at Berry's house, and according to police sources, the fight broke out when Aubry was dropping off his daughter with Berry, Nahla, 4, to her house for Thanksgiving. Aubry reportedly initiated the altercation and was arrested for misdemeanor battery.

Related: Halle Berry & Gabriel Aubry's Custody Battle Heats Up

He will be booked when/after he is released from the hospital.

Related: Berry -- My Love for Olivier Was 'Gradual'

Just Wednesday afternoon, Aubry, Berry, Martinez and Nahla were all seen together attending a pre-Thanksgiving party in Los Angeles.

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BMG hits right note with mystery partner

Bertelsmann’s music-publishing joint venture, BMG Rights, is close to securing a financial partner to replace private-equity giant KKR, The Post has learned.

The new backer is said to be a major financial company with the ability to help bring Bertelsmann CEO Thomas Rabe’s dream of expansion to life, sources said.

BMG Rights, which owns the rights to 1 million songs, is pursuing Universal’s Parlophone label to add to the nearly $700 million in acquisitions it has racked up in the past four years.

The add-ons include Chrysalis, which just signed Bryan Ferry as a client, and Bug Music.

Reuters

BMG Rights, which reps artists like Bruno Mars, is close to a deal to bring in a new financial partner.

Under one plan being weighed by BMG Rights, Bertelsmann would grow its 49 percent stake and become the new majority owner. KKR wants to cash out the 51 percent stake it has held since June 2009.

While the identity of the new partner could not be learned at press time, one source said Bertelsmann has talked to “[Ronald] Perelman, Apollo, and even Access Industries [owner of Warner Music Group], about becoming partners in BMG Rights.”

Reps for Apollo, Perelman’s MacAndrews & Forbes and Access Industries had no comment.

Apollo had discussed a tie-up with Bertelsmann as far back as 2006, according to reports at the time.

A Bertelsmann spokesperson, while acknowledging the KKR partnership is closed-ended, cautioned that a KKR exit isn’t coming “anytime soon.” A KKR rep said, “We continue to be pleased with BMG and our partnership with Bertelsmann. This is simply inaccurate.”

BMG Rights catalog includes publishing rights to Bruno Mars, Bill “Lovely Day” Withers and Johnny “That’s What Friends Are For” Mathis.

catkinson@nypost.com

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Shoppers flood South Florida stores on Thanksgiving for Black Friday deals

GeGe Williams joined 18 family members Thursday for a sprawling Thanksgiving feast of turkey, collard greens, macaroni and cheese, seafood rice, stuffing and banana pudding.

They had to eat quickly. It was 11 a.m., and they wanted to get in line to shop.

“Half of us went to Walmart and half of us came here,” Williams, a fast-food cashier from Miami, said shortly before 6 p.m. from a bench outside the Best Buy at the Dadeland Station Mall.

Williams joined tens of thousands of South Florida residents in condensing or abandoning their Thanksgiving routines Thursday to snag bargains reserved for the earliest of holiday shoppers.

At a Doral Toys R Us, more than 300 people waited in line for an 8 p.m. opening, the earliest yet for a store that four years ago kept closed through Thanksgiving. But with more retailers seeing midnight openings on Friday too long a wait for holiday sales, Toys R Us opted to move its "door buster" frenzy into Thanksgiving evening.

The earlier opening brought Rebecca Sucarino to Toys R Us at 10 a.m. to claim the first spot in line. The insurance specialist was joined by her husband and friends, while her three children ate Thanksgiving with Sucarino’s mother.

This is Sucarino’s third year at the front of the line on Thanksgiving at the same Toys R Us. She’s on the hunt for baby clothes and a $100 trampoline selling for $50.

She said she’s happy to be able to afford a big Christmas haul for her three kids (ages 11, 3 and six months) but does regret having to stake out a store on Thanksgiving.

“This is my son’s first Thanksgiving. It bothers me a lot,” she said. “But it feels good to get the kids a lot of toys and not spend as much.”

While the Toys R Us line grew throughout the evening, the second group of shoppers didn’t show up until around 5 p.m.

Such was the luck of Thanksgiving Day shopping, with some die-hards realizing they had arrived hours or even days earlier than they needed to.

At a Doral Best Buy, Valentina Sierra stood by a tent she and a fellow Starbucks worker pitched there on Monday. When did the people that snagged Spot No. 2 arrive? Wednesday, Sierra said, rolling her eyes.

She planned on buying a $499 40-inch Toshiba television on sale for $179 as a gift for her parents. About 40 spots down a line topping 200 around 7 pm, Florida International University student Jason Kalil wanted the same item. He wasn’t hopeful and blamed local police.

Kalil explained he arrived around midnight and placed his tent near Sierra’s. While charging a phone Thursday morning, Kalil saw someone had inserted their tent, claiming improper dibs on Kalil’s part. A scuffle ensued, the police summoned.

“They ordered me to the back of the line,” Kalil said.

Nationwide, a similar shopping story unfolded as shoppers put down the turkey to take advantage of Thanksgiving deals.

Stores typically open in the wee hours of the morning on the day after Thanksgiving that’s named Black Friday because that’s when stores traditionally turn a profit for the year. But Black Friday openings have crept earlier and earlier over the past few years. Now, stores are opening their doors on Thanksgiving evening, hoping Americans will be willing to shop soon after they finish their pumpkin pie.

Retailers are hoping that the Thanksgiving openings will draw shoppers who prefer to head to stores after their turkey dinner rather than braving the crowds early the next morning. Overall, about 17 percent of shoppers plan to take advantage of Thanksgiving hours, according to an International Council of Shopping Centers-Goldman Sachs survey of 1,000 consumers.

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What’s open and closed for Thanksgiving

Thursday is Thanksgiving. Here is a list of what’s open and closed for the holiday on Thursday and Friday.

Federal offices: Closed Thursday

State offices: Closed Thursday and Friday

Miami-Dade and Broward county offices: Closed Thursday and Friday

Miami-Dade and Broward courts: Closed Thursday and Friday

Public schools: Closed Thursday and Friday

Post offices: Closed Thursday

Stock markets: Closed Thursday, closing early Friday

Banks: Closed Thursday

Tri-Rail: Will run a weekend schedule Thursday

Miami-Dade and Broward transit: Will run a Sunday schedule on Thursday

Garbage collection: Normal schedule in most cities

Malls: Closed Thursday, many opening very early Friday

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Exclusive: TV networks start seven-day ratings push with advertisers

LOS ANGELES (Reuters) – U.S. television broadcast networks are taking the first steps to persuade advertisers to pay for commercial viewership that occurs up to seven days after a program airs, a shift that would provide a new revenue stream to help combat ratings erosion.

The networks argue that the rising popularity of digital video recorders is pushing a sizeable number of viewers to delay watching their favorite programs beyond the first three days, the time period most often used for calculating ad payments.

Some advertisers are ready to make the move to a seven-day metric. One of the big four networks, Walt Disney Co’s ABC, earlier this year reached deals with some sponsors that bring in payments for eyeballs counted between days four and seven.

The other broadcasters have begun talks with advertisers and hope to convince them to switch to the longer window in time for the “upfront” selling season that starts early next year, when billions of dollars in ad commitments will be made, according to people familiar with the discussions.

Since 2007, most TV ad time has been bought and sold based on “C3,” a ratings measurement based of the average number of commercial minutes watched during a program either live or within three days of its airing.

TV networks want advertisers to shift to “C7,” which captures commercials watched within seven days.

Advertisers hesitate to pay for the added days, particularly for time-sensitive ads pitching a department store’s one-day sale or the opening of a summer movie blockbuster. Media buyers are pushing for precise measurements of each commercial viewed, rather than an average for an entire program, as well as a tabulation of how many people are watching on mobile devices.

The debate intensified after Nielsen data showed a sharp decline in three-day viewing at the start of the fall TV season compared with last year.

The drop is partly due to “the greater penetration of DVRs and the greater usage of DVRs, which clearly have shifted the rating in the direction of C3, and ultimately, hopefully, C7,” Disney CEO Bob Iger told analysts on a November 8 conference call.

Most viewing of network prime time shows still takes place within three days. But the post-three day viewers are growing and can be significant. Ratings for ABC comedy hit “Modern Family” increased by 5 percent, to 6.5 million viewers age 18 to 49 viewers, when counted by the C7 measurement instead of C3.

The later viewers also are among the most-coveted by advertisers, according to ABC research, which showed people who watched a show after three days were more highly educated and had higher incomes. For days four through seven, “the people who are doing the viewing are some of the most desirable available from an advertiser’s perspective,” said Charles Kennedy, senior vice president of research for ABC and the ABC Family cable network.

Earlier this year, ABC made deals with some sponsors to pay for ad time based on C7 numbers, ABC spokesman Kevin Brockman said. “We expect to do more of them if they make sense for us and our clients,” Brockman said.

At CBS, the flagship network of CBS Corp, CEO Leslie Moonves has been outspoken in pressing for a C7 metric and said it “represents a significant opportunity for us that is still in the very early stages.”

“As we move forward, we will make it a priority to get paid for all of the viewing that is going on across our shows, including DVR viewing beyond C3,” Moonves told analysts on a November 7 conference call.

Advertisers are not ready to commit to the switch and will be looking for something in return if they agree to a longer window. Timing is a big concern for many brands that want to get a message out to large numbers of consumers during a specific time period. Some commercials lose their value for sponsors over a few days.

“In moving to C7, you’ve got to be careful because you are taking away some of the advantage of why clients buy television,” said Sam Armando, director of strategic intelligence for SMGx, a division of media buying agency Starcom MediaVest Group.

Advertisers believe simply adding more days to the current metric fails to adequately capture viewership. Brands are lobbying for a more precise measurement that tracks viewership of each commercial, rather than an average for a program over a time period, they say. They also want information on how many people see their ads on programs watched on computers or Internet-connected mobile devices like phones and tablets.

“If the industry is going to make a move, we need to consider it all before we just make a little baby step to C7,” Armando said.

(Reporting By Lisa Richwine; Edited by Ronald Grover and Andrew Hay)

Gadgets News Headlines – Yahoo! News

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Just sold!

Manhattan

GRAMERCY $815,000

44 Gramercy Park North

One-bedroom, one-bath co-op, 850 square feet, with foyer, windowed kitchen, dining area and two walk-in closets; building features elevator operator, laundry and live-in super. Maintenance $1,545, 43 percent tax-deductible. Asking price $850,000, on market four weeks. Brokers: Lucy Kuhn, Douglas Elliman and Roseann Barber, The Corcoran Group

MURRAY HILL $1,195,000

80 Park Ave.

One-bedroom, one-bath condo, 900 square feet, with home office and 425-square-foot terrace; building features parking, roof deck with Empire State Building view and laundry. Common charges $ 1,180, taxes $986. Asking price $1,195,000, on market 19 weeks. Brokers: Rory Nichols and John Carapella, Town Residential and Constance Southwick, The Corcoran Group

UPPER WEST SIDE $515,000

235 W. 102nd St.

One-bedroom, one-bath co-op, 650 square feet, with beamed ceilings, dishwasher, new windows and window AC; building features doorman, courtyard, roof deck, bike room and live-in super. Maintenance $1,206, 50 percent tax-deductible. Asking price $525,000, on market five weeks. Brokers: Scott Stewart and Kristina Ojdanic, The Corcoran Group

Queens

FOREST HILLS $875,000

67-80 Selfridge St.

Three-bedroom, 2 1/2-bath Tudor townhouse, 2,460 square feet, with foyer, living room with original fireplace, renovated kitchen, breakfast room, formal dining room, master suite with renovated bath, basement and slate patio with barbecue grill. Taxes $5,599. Asking price $888,000, on market eight weeks. Broker: Susana Hof, Terrace Sotheby’s International Realty

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Small Business Saturday: the anti-Black Friday

Don’t want to brave the Black Friday craziness? You can get a head start on your holiday shopping, snag some deals and support local merchants by participating in Small Business Saturday.

Nestled between Black Friday and Cyber Monday, Small Business Saturday is focused on promoting small business owners nationwide. Since it was started in 2010 by American Express, the promotional effort has grown into a national movement involving thousands of businesses, chambers of commerce and economic development organizations. According to American Express, last year more than 100 million people nationwide participated.

“The one thing businesses have told us over and over again is that they need more customers. So we thought it would be great to create a day in the holiday weekend that focuses just on the small business and shopping locally in communities around the country,” said Mary Ann Fitzmaurice Reilly, senior vice president at American Express Open.. “That’s how Small Business Saturday got its start.”

Organizations such as the Miami Beach Chamber of Commerce and Coral Gables Chamber have turned Small Business Saturday into a communitywide event.

“We decided to participate because in Coral Gables we support our small businesses,” said Mark Trowbridge, president and CEO of the chamber that is participating for the second year. “Coral Gables is an economic engine and our small businesses help to drive that engine.”

American Express cardholders who sign up at shopsmall.com will get a $25 credit on their bill if they make a purchase from a participating business on Small Business Saturday. Participating businesses get free marketing support from American Express via a toolkit on its website.

On Saturday, the Coral Gables Chamber, along with American Express, the Village of Merrick Park and Books & Books will host a day of activities, including a $100 Startup Competition, inspired by the best-selling book by Chris Guillebeau. Entrepreneurs are encouraged to bring their most innovative ideas for a business that can be launched with just $100 (register at http://100dollarstartup.co). Finalists will pitch their startup ideas to the public at the 4 p.m. event, held at Books & Books in Coral Gables; a panel of judges will select the winners.

More than 30 Coral Gables merchants will take part in the day; many will feature discounts. At Klara Chavarria Contemporary Art, for instance, patrons can take advantage of free delivery and installation of any artwork purchased Saturday.

The free toolkit has proven an invaluable resource to business people like Michael Nucci, the marketing associate for Fort Lauderdale-based Bluewater Books and Charts, which sells nautical books to recreational cruisers. “We decided to participate last year and again this year because we thought it would give us an advantage on the sale season,” said Nucci, who will be offering a 15 percent discount on most items he sells on Small Business Saturday. “We got started and used the toolkit to get free posters made and to send out e-mail and social media promotions to attract customers. It’s a great thing for small businesses in this economy.”

In Kendall, the Recycled Closet, a consignment shop for teens, is offering 20 percent off its already discounted clothing. “I’m so glad to see American Express and communities around the nation working to help by dedicating a day to the small business owner,” said owner Jennifer Kaloti.

In Miami Beach, small businesses are embracing Small Business Saturday, said Ana Cecilia Velasco, executive vice president and chief operating officer of the Miami Beach Chamber of Commerce. “As we are a tourist destination and get heavy traffic specifically for shopping during this time, it is a natural for us to highlight the event. Small Business Saturday makes sense to us as well because Miami Beach is known for its boutique shops.”

To survive the craziness of the season, consumers may want to treat themselves, too. At Pure Therapy, in the W Hotel on South Beach, customers get a $25 gift card with purchases of $100 or more and items from local designers will be 10 percent off on Saturday. In Bal Harbour, Gee Beauty, one of the only independently owned small businesses in the Bal Harbour Shops, will treat customers to a complimentary Gee Beauty Brow shaping with a purchase of $100 or more.

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